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Getting Real

So I had another real experience today…photoshoot for the IMP. I worked with Lily and I’ll get to see the pictures tomorrow. I’m so excited! I think they’re going to be cool. We did some straight product shots and some cooler arty shots…her specialty. I brought my creativity and did some shots of my hands holding the straps. My hands are SO veiny…from the weight lifting.

Anyway, in starting this business I’m getting good at spending money, but as I told my dad today after the hospice nurse left, “It’s time for me to get good at making money.” He responded, “They go well together.”  Yeah.

My goal is to have the site launched on Saturday. Dad spiked another fever after having a great day so we’ll see, but as I told the hospice social worker what I learned from him is mostly to “keep it moving” no matter what. I did it through heartbreak in grad school and I’ll keep it going now. I’ll grieve when the time comes, but not yet. Alive is alive until it ain’t. And we’re all alive right now.

Photos…getting the pictures taken and talking to my dad about it was exciting for him. He’s SOOOOO supportive and loves me so much and wants me to succeed it is a true blessing. I’m lucky. Now I need to continue to fulfill his wishes for me. Will share pictures tomorrow!

Love,

Alissa

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October 29, 2009 Posted by | Branding, Buddha, Business Woman, Entrepreneur, Female, Inventing, Invention, Napoleon Hill, Think and Grow Rich, Uncategorized, Woman, Work Life Balance | , , , , , , , , , , , , , , , | Leave a comment

Eye roll…lip turn

I’m known for my eye rolling. People comment on it. I am not sure where it comes from, but my dad says I’ve been doing it since I was a kid. I also have been known to turn my lip in disgust.

For some reason as I drove through my town today through the middle class neighborhoods, past the middle class homes I had a lip turning. I looked at the homes and turned my lip.

Now I grew up middle class. There’s nothing wrong with it. Comfortable. The American dream right?

I appreciate it for what it is, but at the same time it disgusts me. For me. I want more. I want to get the rewards of my own hard work…beyond middle class. My parents raised me to have more. Unacceptable to have champagne tastes with beer money. No good.

I know life gives you what you ask of it and I am asking for more than the American basics. More. Starting a minute ago.

So I’m going out as an entrepreneur. On my own. With my ideas and making them manifest. You should too. Will you?

Alissa

p.s. Looks like a few more weeks with my dad. I’ll be on as much as I can here, but with him mostly.

October 25, 2009 Posted by | Branding, Buddha, Business Woman, Entrepreneur, Female, Inventing, Invention, Napoleon Hill, Think and Grow Rich, Uncategorized, Woman, Work Life Balance | , , , , , , , , , , , , , , , | Leave a comment

Small Business is not pretty

I’m pretty much going this alone right now. My darling partner in crime/cousin is supportive but not too helpful in terms of actually getting things done right now. She’s in a growth period and is doing what she needs to do, but I need her to do what I need her to do! LOL. Not happening right now, but it will…I think.

Anyway, I too am facing some ish. I think my dad is dying. How do we know if someone is dying?  Aren’t we all dying all the time? Or not until we’re actually dead? I guess it’s a matter of perspective. I think I’ll choose just dead…otherwise this is living! I’m his caretaker so it is an immediate situation. Tough. Emotional. Draining. Occupying. He suffers and I don’t like it. For now we’re just loving each other as much as we can every moment.

My darling PIC dealt with this last year with her mom and what she describes is not pretty. Not what I want for him at all. Gotta make the doctors understand that he needs to be comfortable…number 1 and number 100. That’s it. Fighting Fighting Fighting and torturning him is not cool.

What’s all this to do with business? Everything. Because real people who run small businesses (and large ones too) are real people. With real ish in their lives that can interfere with the plans. I want to talk to the printer, arrange for the photos, order the balsa wood, get the envelopes, arrange for USPS pickup, add web content, buy a new domain name and point it at this one I don’t like much, package product, make videos, etc. All that. But reality slowsssssss down the process. Honestly I’d just like to sell some product so I could tell my dad and perhaps he could either get better or let go because he will see I’m on my way to freedom.

Alissa

p.s. you can see the site evolve before the launch at www.impgarden.com IMP–what you do with your earbuds…when they’re not in your ears.

October 25, 2009 Posted by | Branding, Buddha, Business Woman, Entrepreneur, Female, Inventing, Invention, Napoleon Hill, Think and Grow Rich, Uncategorized, Woman, Work Life Balance | , , , , , , , , , , , , , , | Leave a comment

This website SUCKS!

Well I’m putting together an online store using 3dcart.com. 3dcart seems like a fine company so I don’t have any specific complaints about them or what they offer. But I am annoyed by the difficulty there seems to be attached to creating any webstore. I think they all make it somewhat challenging in order to keep the designers and their help lines in business. Probably smart for business but fucking annoying when you say “easy to use”. Not fricking exactly.

Anyway it is getting there. It will be ready by October 31.

I found a pair of sister photographers to do real photography to replace the “shots” I took. Oh you can go look at it…go buy something if you want at www.impgarden.com.

A soft launch is probably a good idea to get me used to shipping product and such and to see if the ordering software works. Do me a favor. Go over there and buy an IMP — What you do with your earbuds when they’re not in your ears. Let me know what you think.

October 24, 2009 Posted by | Branding, Buddha, Business Woman, Entrepreneur, Female, Inventing, Invention, Napoleon Hill, Think and Grow Rich, Uncategorized, Woman, Work Life Balance | , , , , , , , , , , , , , , | Leave a comment

Confidence…boing, boing

So I have my product. I have chosen a webstore server. I’m adding content daily. I’m praying. I’m visualizing. I’m feeling confident. I’m getting good feedback from people who I can talk about the idea with now that I have a patent number. People are excited! They love the idea. I shared it with my business banker the other day and she got all WOOWOO!

I brought her one today and she was into it. She liked it and was like all appreciative of me bringing her by a couple. But she wasn’t all WOOWOO! LOL. I asked her how much she’d pay for it and she said, well a pair of earbuds cost like what $10? So I’d pay half that, maybe a little less for the smaller one. What she said TOTALLY makes sense (now that I have looked at it again…we were thinking $10/each) but my confidence got a kick in the nuts…if it had nuts that is.

Damn! And it’s funny because I said to her, “No matter what you say about the price I won’t be offended.” Ummm. LIAR! LOL.

But it was useful on a couple of fronts. Made me immediately go back and rebuild my confidence. If something small like that, someone who likes my product and gave honest feedback, is gonna shake me, this is going to be a long and bumpy ride. I won’t get anywhere with that attitude! Anyway, built up my confidence again, then looked at pricing again and it actually makes sense. I may package them in pairs of two (will get more out and get me closer to my desired price point without cutting into revenues too much…was the original plan long ago). Made me think more on this branding issue. Useful. Make me keep my grip on this thang. A good thing.

Cheers! And keep up your confidence for you thang!

Alissa

October 13, 2009 Posted by | Branding, Buddha, Business Woman, Entrepreneur, Female, Inventing, Invention, Napoleon Hill, Think and Grow Rich, Uncategorized, Woman, Work Life Balance | , , , , , , , , , , , , | Leave a comment

Business is one thing

So I am in business…or will be very shortly. To me business is one thing, but figuring out you can be in business, or be an inventor, or a hairstylist, or whatever you dream is is the important thing here.

I, as noted in earlier blogs, have been fulfilled through the traditional things–school, career, family, motherhood. A pretty straight path (with a few wild careenings off path from time to time), but overall fairly straightforward. My dad likes to brag to his friends, “She did it in the right order–School, Job, Husband, THEN kid.”

I’m glad he’s pleased. But am I? Sure. Sorta.

While my mom always encouraged me to be a Renaissance woman (thus my corporate name Da Vinci FML, LLC–get it? Renaissance woman? haha, clever) she is also super conservative, talking to me now as an adult about being careful about the job (I am, I am…I do my job to the highest standards only) and wondering mostly why my friends and I are so unsatisfied and why we want something of our own. “When I worked, I just did what I had to and got my paycheck. I didn’t think about being happy.”

Sorry mommy, that’s not gonna get it for this Renaissance chick. I need more. Something of my own. And I’ve got it/am getting it.

The thing to know is that you can have what you want, get what you want, be who you want…if you want to.

Much love,

Alissa

October 8, 2009 Posted by | Branding, Buddha, Business Woman, Entrepreneur, Female, Inventing, Invention, Napoleon Hill, Think and Grow Rich, Uncategorized, Woman, Work Life Balance | , , , , , , , , , , , , | Leave a comment

We’ve got product…up in here

Well my boxes of product from Chi-to-the-na are here! What!? What?! They came yesterday to my surprise. I thought they would be in stuck in Shanghi for the 9 day statuatory holiday, but I guess DHL doesn’t rest even on holidays.

When I happened to check the tracking ticket yesterday and it said, In New Jersey With Courier for Delivery I almost had a stroke! I sprinted through the office of my job-job to my friend who is also working on her own stuff and burst in on her with the news. It is EXCITING!

I had to wait to get home to see them and I called my husband and instructed him NOT to open the packages for me. He said he wouldn’t. When I got home there they were in the garage…one biggish box and one smallish box, 4000 pieces.

We took pictures of the box opening process and held up the wrapped packets grinning. Me, my son, my dad and hubs. I said to my dad, “It was in my head and now it’s in my hands!” Amazing. Think it into being..right?!

Anyway I didn’t roll around naked in them, but I am determined to build a website by the end of the month to begin marketing these puppies.

And also coolness…today I got my patent pending number. I’m all ready to go.

Christian L. here I come.

Much love,

Alissa

October 7, 2009 Posted by | Branding, Buddha, Business Woman, Entrepreneur, Female, Inventing, Invention, Napoleon Hill, Think and Grow Rich, Uncategorized, Woman, Work Life Balance | , , , , , , , , , , , | Leave a comment

I love Napoleon Hill and the Buddha

I love to think BIG thoughts. I think a lot and have been trained for years to do so…in my schooling and in my employment as a social scientist. Thinking! It’s fun.

But what I think, what I think about, and what my thoughts create in me–leading to behavior–varies, and that leads to varying results. You know?!

It’s only those thoughts that are focused on what I experience right now (mindfulness) are the ones that are productive…avoiding thinking (much) about the past or the future are critical for the attainment of happiness (IMPORTANT), contentment, and satisfaction.

The Buddha doesn’t worry too much about thinking big thoughts…really NO thoughts (or no attachment to thoughts) is the goal.

However, since I’m not that spiritually evolved (yet), I do still think thoughts. So while I’m still bothering to do that I might as well think BIG.

That’s what I’m doing. I love that Napoleon Hill for thinking big. His work (check out his videos on YouTube! Awesome! Do you have the stamina to get through all of them…most people stop at the first or second one…and that’s why most people are STUCK!) is all about thinking BIG, but also ties it to behavior–which is key of course.

The beautiful synergy between the Buddha and Napoleon Hill are the “control of your own mind” and it will take you where you want to go. It is the ultimate gift we all can benefit from with some effort. Do it! I want you to do you. I’m doing me.

Alissa

September 29, 2009 Posted by | Branding, Buddha, Business Woman, Entrepreneur, Female, Inventing, Invention, Napoleon Hill, Uncategorized, Woman, Work Life Balance | , , , , , , , , , , , | Leave a comment

Organization

The hardest thing about what I do is finding time and claiming time to do it. I have an almost 4 year old son, a dad who lives with me, a full time gig, a second gig, this, and am married and like to take care of myself by making regular gym visits. So how to carve out time to think, write, create, manage and ORGANIZE?

It’s hard.

I used to say when I was a younger person, I don’t want a husband, I want a wife, so I can do all the things I want to do in my life. Well I ended up being the wife and although I can’t say my marriage is so traditional, it’s not untraditional either. And mothering ended up being very traditional. My son is very attached to me–which I want and is great, but parenting is just plain time consuming.

Rough but true.

Anyway, I am taking advantage of this moment to blog to you all and to get some organization work done on the invention business. The business of the invention.

I am about to go back to a Word table shell with column headings: Website, Marketing, Manufacturing and Packaging, Inventory and Order Processing, and Company. Bringing together all my DISPARATE ideas from multiple notebooks into one place.

I am GREATFUL for the time. I am GREATFUL for the time. And am taking advantage of it.

Back to it!

See ya!

Alissa

September 26, 2009 Posted by | Branding, Business Woman, Entrepreneur, Female, Inventing, Invention, Uncategorized, Woman, Work Life Balance | , , , , , , , , , , | Leave a comment

Branding? What’s that?

So I hear a lot about branding. I read about it and I talk about it as I have been going through this process of moving from idea to product.

I’m not convinced. I’m the type of do your own thing, learn what works for you, individuality type woman. And my product works. It solves a problem that is really annoying. It’s attractive and effective. So why should I brand it? Duh.

I want to be the unbrand brand. Fortunately the people I work with are a lot smarter than me. When I proposed the genius idea of an unbranded brand, they immediately stomped on the idea. “Alissa, brands are what convey quality and identity of a product.” “They are the thing that people connect to emotionally and develop loyalty for.” “They work to communicate ideas in symbols–logos, typefaces, colors–without the need for too many words.” “You have a GREAT product, but being the unbrand is dumb. Sorry.”

Don’t be sorry. You’re right and I’m wrong.

It is dumb for me to say brands are unimportant as I had been thinking of the ideas behind the name of the product and thought up stories that convey meaning along with the use of the product. It’s silly to say brands are unimportant, but I think I have a fear of branding because it feels like a high stakes thing. I think it is. It’s ridiculous for me to say brands don’t matter when I’m totally loyal to Dove, Lubriderm, Asics, Smart Balance, etc. The things I like are fully branded. Duh, again.

Anyway, I’m grateful for my team to keep ME on the right path.

“No man will make a great leader who wants to do it all himself or get all the credit for doing it.” -Andrew Carnegie

September 25, 2009 Posted by | Branding, Business Woman, Entrepreneur, Female, Inventing, Invention, Uncategorized, Woman | , , , , , , , , , , | Leave a comment