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Branding? What’s that?

So I hear a lot about branding. I read about it and I talk about it as I have been going through this process of moving from idea to product.

I’m not convinced. I’m the type of do your own thing, learn what works for you, individuality type woman. And my product works. It solves a problem that is really annoying. It’s attractive and effective. So why should I brand it? Duh.

I want to be the unbrand brand. Fortunately the people I work with are a lot smarter than me. When I proposed the genius idea of an unbranded brand, they immediately stomped on the idea. “Alissa, brands are what convey quality and identity of a product.” “They are the thing that people connect to emotionally and develop loyalty for.” “They work to communicate ideas in symbols–logos, typefaces, colors–without the need for too many words.” “You have a GREAT product, but being the unbrand is dumb. Sorry.”

Don’t be sorry. You’re right and I’m wrong.

It is dumb for me to say brands are unimportant as I had been thinking of the ideas behind the name of the product and thought up stories that convey meaning along with the use of the product. It’s silly to say brands are unimportant, but I think I have a fear of branding because it feels like a high stakes thing. I think it is. It’s ridiculous for me to say brands don’t matter when I’m totally loyal to Dove, Lubriderm, Asics, Smart Balance, etc. The things I like are fully branded. Duh, again.

Anyway, I’m grateful for my team to keep ME on the right path.

“No man will make a great leader who wants to do it all himself or get all the credit for doing it.” -Andrew Carnegie

September 25, 2009 - Posted by | Branding, Business Woman, Entrepreneur, Female, Inventing, Invention, Uncategorized, Woman | , , , , , , , , , ,

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